Intellectual Contributions

Refereed Articles

Discipline-Based Scholarship

• Bryson, D., Hulten, P., & Barron, A. (2011). Cross-country differences in attitudes to business associations during the 2007-2010 recession. Journal of World Business.
• Hulten, P., Barron, A., & Bryson, D. (2011). The Perceived Effectiveness of Business Associations in Influencing Policy Outcomes: Evidence from a Survey of SME Managers in France, Sweden and the UK during the 2007-2010 Recession. Journal of World Business.

 

Refereed Proceedings

Discipline-Based Scholarship

• Atwal, G. & Bryson, D. (2011). Measuring the Perceptions of Luxury Brands: A Comparison between Finland and the UK. Global Conference on Business and Finance, 6 (1), Las Vegas, USA: The Institute for Business and Financial Research.
• Blumrodt, J. & Bryson, D. (2011). The Sport Entertainment Industry and Customer Oriented Brand Management. Academy of Management Annual Meetings, San Antonio, Texas, USA: The Academy of Management.
• Bryson, D., Hudson, S., & Mazel, S. (2009). Promotional Coupons: A Cross Country Comparison of the Effectiveness of Promotional e-Coupons vs. Traditional Coupons in France and the UK. International Conference on Corporate and Marketing Communications.
• Hudson, S. & Bryson, D. (2009). The Relationship between Individuals' Assessment of Corporate Social Performance and Person-Organization Fit, Job Satisfaction and Turnover Intentions: An Empirical Study. European Business Ethics Network (EBEN) Annual Conference.
• Atwal, G., Bryson, D., & Dawson, N. (2008). Product Packaging Tactics and Strategies within a Low Involvement Category. International Conference on Research in Advertising, Antwerp, Belgium, june, 27-28..
• Bryson, D. & Hudson, S. (2007). "Please Hold the Line": Including Readiness to Use as a Predictor of M-Commerce Services Adoption by Consumers in Germany. International Conference on Information Systems, Montréal, Québec, Canada: Association for Information Systems (AIS).
• Matheny, J., Altman, Y., & Bryson, D. (2002). The Internationalization of National Institutions: Stories from France's Grandes Ecoles System. Academy of Management Annual Meetings, Denver, Colorado, USA: The Academy of Management.
• Bryson, D. & Matheny, J. (2001). Factors Promoting Creative Performance in R&D Work Environments. R&D Management Conference, Dublin, Ireland:

 

Chapters, Cases, Readings, Supplements

Case

• Atwal, G. & Bryson, D. (2012). "Subway Derailed: the Case of Germany", In Press, Foundations of Marketing (4th Edition), by Fahy and Jobber. 20 Canada Sq., Canary Wharf, London, UK: McGraw-Hill Education.
• Atwal, G. & Bryson, D. (2010). "Losing Face on Facebook", The William Davidson Institute, Michigan Ross School of Business. The William Davidson Institute, Michigan Ross School of Business.
• Atwal, G. & Bryson, D. (2010). "Crisis Communication: Rat Trap!", The William Davidson Institute, Michigan Ross School of Business. The William Davidson Institute, Michigan Ross School of Business.

 

Chapter

• Khan, S., Atwal, G., & Bryson, D. (2012). "The Communication Dilemma", In Press, In Atwal, Glyn and Jain, Soumya. (Eds.) The Luxury Market in India: Marahajas to Masses.. Houndmills, Basingstoke, Hampshire RG21 6XS UK: Palgrave Macmillan.
• Glyn, A., Bryson, D., & N, D. (2009). "Marketing the Trivial: Product Packaging that Works", In De Pelsmacker, P. & Dens, N. (Eds.) Advertising Research: Message, Medium and Content. Garant Publishers.

Presentations of Refereed Papers

International

• Atwal, G., Bryson, D., & Hulten, P. (2011). Antecedents of Extreme Negative Affect in the Luxury Sector. Luxury and Counterfeiting: Issues, Challenges and Prospects, Geneva, Switzerland.
• Atwal, G. & Bryson, D. (2011). Measuring the Perceptions of Luxury Brands: A Comparison between Finland and the UK. Global Conference on Business and Finance. Global Conference on Business and Finance, Las Vegas, Nevada.
• Blumrodt, J. & Bryson, D. (2011). The Sport Entertainment Industry and Customer Oriented Brand Management. Academy of Management Annual Meetings, San Antonio, Texas.
• Hudson, S., Bryson, D., & Mazel, S. (2009). Promotional Coupons: A Cross Country Comparison of the Effectiveness of Promotional e-Coupons vs. Traditional Coupons in France and the UK. International Conference on Corporate and Marketing Communications, Nicosia, Cyprus.
• Hudson, S. & Bryson, D. (2009). The Relationship between Individuals' Assessment of Corporate Social Performance and Person-Organization Fit, Job Satisfaction and Turnover Intentions: An Empirical Study. European Business Ethics Network (EBEN) Annual Conference, Athens, Greece.
• Atwal, G., Bryson, D., & Dawson, N. (2008). Product Packaging Tactics and Strategies within a Low Involvement Category. European Advertising Academy – Icoria, Antwerp, Belgium.
• Bryson, D. & Hudson, S. (2007). "Please Hold the Line": Including Readiness to Use as a Predictor of M-Commerce Services Adoption by Consumers in Germany. International Conference on Information Systems, Montréal, Canada.
• Matheny, J., Altman, J., & Bryson, D. (2002). The Internationalization of National Institutions: Stories from France's Grandes Ecoles System. Academy of Management Annual Meetings, Denver, Colorado.

 

Presentations of Non-Refereed Papers

International

Bryson, D., Conn, S., & Sadler, K. (2002). The Problems and Pitfalls in Pursuing Partnerships in Higher Education. Annual Network of International Business Schools Conference, Rennes, France.

 

Research Reports

1998: Bryson, D., The Influence of the Work Environment on Creative Performance in R&D., submitted to The University of Cambridge, Judge Business School.

 

Grants

2010 [Year 1 of 5]: Bryson, D., Brand Hate, Trademarked

 

Research

2001: Conn, S. & Bryson, D., SMART Project Funding, European Union

 

Papers Under Review

• Blumrodt, J., Bryson, D., & Flanagan, J. (2012). "European Football Teams' CSR Engagement Impact on Customer-based Brand Equity," Initial submission to Journal of Product and Brand Management.
• Bryson, D., Atwal, G., & Hulten, P. (2011). "Antecedents of Extreme Negative Affect in the Luxury Sector," Initial submission to Journal of Brand Management.
• Atwal, G., Bryson, D., & Dawson, N. (2011). "The Impact of Product Packaging on French and British Consumers' Purchase Decisions within a Low Involvement Product Category," Initial submission to Journal of Euromarketing.
• Hudson, S. & Bryson, D. (2011). "The Relationship between Individuals' Assessment of Corporate Social Performance and Person-Organization Fit, Job Satisfaction and Turnover Intentions: An Empirical Study," Revision under 2nd review to International Journal of Human Resource Management.

 

Working Papers

• Bryson, D. (2002). "Factors Affecting the Creative Performance of R&D Teams: Extending Theory on the Influence of the Work Environment" targeted for R&D Management Conference.

 

Other Research

Other Publications

2010: Other Publications.

2010: Other Publications.

2009: Other Publications.

2009: Other Publications.

 

Other Research Activities

2012: Other Research Activities.

2012: Other Research Activities.

2011: Other Research Activities.

 

Honors/Awards

2011: Global Conference on Business and Finance.

1989: Royal Canadian Navy.

 

Professional Memberships

Research Interests

Research Areas:

• Consumer Adoption of Technologically-based Products and Services
• The Social Psychology of Creativity in R&D Teams
• The Role of Person-Environment Fit as Antecedents to Human Resource Outcomes
• The Phenomenon of Extreme Negative Affect on Brands: Brand Hate.
• The Psychology of Luxury Brand Consumers

 

Teaching Interests

Teaching Areas:

• Research Methods
• Data Analysis
• Management of Technology, Innovation and Creativity
• International Strategic Management

 

{Academic Background}

• PhD (ABD) na, Fredericton, New Brunswick, Canada, Strategic Management, --N/A--
• B.S. University of Manitoba, Winnipeg, Manitoba, Canada, Ecological Sciences, 1988

Qualifications

 

• PhD (in progress), University of Cambridge, UK
• MBA, University of New Brunswick, Canada
• BSc, University of Manitoba, Canada

Professional Certifications

• Command of Patrol Class Vessel, 1993
• Commanding/Executive Officer Mine Warfare Qualification, 1992
• Promotion to Lieutenant Commander, 1991
• Tactical Warfare Director Qualification, 1990
• Promotion to Lieutenant(N), 1989
• Ship's Navigating Officer Qualification, 1989
• Bridge Watchkeeping Certificate, 1987
• Promotion to Sub-Lieutenant, 1986
• The Queen's Commission; Commissioned Officer in the Royal Canadian Navy of the Canadian Armed Forces, 1986

Professional Memberships

• Association for Information Systems (AIS), 2007-2008 (Inactive)
• Center for Creative Leadership (CCL) (qualified facilitator), 1998
• The International Association for the Management of Technology (IAMoT), 1995
• The Academy of Management (AoM), 1994

 

Skills Teaching

I've been teaching and coaching and supervising other individuals since I qualified as a ship's navigator and the Royal Canadian Navy in 1989. I was responsible for all unit training at HMCS Brunswicker when I lived in Canada. I started teaching in a more academic environment in 1994. I've done some private consulting for companies such as Coca-Cola, British American Tobacco as well as several state owned organizations in Tashkent, Uzbekistan.

Skills Computer

I own five computers plus and iPad and iPhone. I have been setting up and running networks since 1996. I've set up websites and have helped ESC Rennes's communications department in indexing their webpages in the past.

Teaching

 

• The International Environment of the Firm
• European Business Environment
• International Marketing Management
• International Strategic Management
• Technology Management
• New Product Development
• The Management of Technology
• Innovation and Creativity
• Research Project I (Research Methods)
• Research Project II (Data Analysis)
• Change Management
• Management of Information Systems
• Information and Knowledge Management.

Teaching Activities

 

1995 - Co-founded the Network of International Business Schools (NIBS) International Case Competition in 1995, and acted as coach for case team for ESC Rennes until 1999. The competition exist to this day.

 

Work Experience

 

Work Experience

Academic

• Senior Lecturer, ESC Rennes School of Business (July, 2000 - Present).
• Lecturer, ESC Rennes School of Business (September, 1994 - December, 1996).

 

Non-Academic

• Director of Business Development (Co-founder and co-owner), Back on Track Physiotherapy, UK (July, 1997 - December, 2000).
• Freelance Consultant, Trendline Market Research (January, 1993 - August, 1994).
• Maritime Surface Officer, Royal Canadian Navy (Rank: Lieutenant-Commander), Department of National Defense, Canada (June, 1983 - August, 1994).

Consulting Experience

1998: AC&P (subsidiary of CA&P, Belgium)

1993: Trendline Marketing Research

1992: Polmo-Praszka, S.A.