intellectual contributions

Refereed Proceedings

Discipline-Based Scholarship

Armand, J. (2008). The experience of giving - a theoretical model and research propositions. Academy of Marketing Annual Conference 2008,Aberdeen,UK, July 7-10.

 

academic backgroud

M.A. , Cranfield School of Management, GB, European Management, 1989

 

Teaching

• Marketing Fundamentals at undergraduate level for IBPM / PGE students in Rennes and Rabat (taught in French and English)
• Nonprofit marketing at postgraduate level in Rennes
• Coaching for development of Business Plans (IBPM students)
• Marketing Simulations using software

 

• Other teaching activities: either French or English
• Organisation of induction weeks / activities for IBPM students (teambuilding, presentation skills).
• Coaching of students in Marketing Competitions (eg Concours National de Commercialisation organised by DCF network).
• Supervision of Graduating Projects at undergraduate and graduate level.

 

 

 

Qualifications

 

• MA European Management, Cranfield School of Management, UK

• BA European Studies, Bradford University, UK

• Diploma Chartered Institute of Marketing, UK

 

 

Research Interests

 

• Consumer behaviour linked to food products

• Creating value through branding - approach of small businesses in food sector.

• Cause marketing (commercial agreements between for-profit and non-profit organisations)

 

work Experience

 

Academic

Programme Manager 'International Bachelor Programme in Management', ESC Rennes (September, 2000 - Present).