Masters

Master of Science in Services Marketing and Management

Service businesses dominate the economies of developed countries in terms of production and employment. They also represent the fastest growing sector of international trade. Marketing a service business is very different from marketing a product. Marketing a service requires the marketer to establish value for something that cannot be seen, touched or owned. The customer must purchase the service to experience it. Outstanding service companies deliver superior customer value and satisfaction through a close link between the management of Marketing, Operations and HRM functions. The unique characteristics of service businesses are studied in this course in order to prepare graduates for senior marketing positions in industries such as sports, leisure, hospitality, tourism, financial services, consultancy, healthcare and retailing.

	Editorial
	Admission Requirements

General Conditions

Application form

MSc SMM brochure

Editorial

Despite the dominance of service businesses and the strong demand for qualified marketing executives, few other academic programmes have been specifically designed to prepare students for senior positions in this area.

This unique and innovative programme (MSc SMM) consisting of specifically tailored courses is the ideal launching pad for graduates who want to make a difference in the economic sector which offers the greatest opportunities for employment.

Dr Rod McColl
• Strategy and Marketing Department

Admission Requirements

1] Bachelors or equivalent*
2] English proficiency: TOEFL, TOEIC, IELTS or equivalent.
3] Application form
4] Interview (possible by phone)

* Cases will be considered individually.

General Conditions

Application deadline: 15th July 2008

Calendar
• Courses: September 08 to May 09
• Internship: June to November 09
• Graduating project: up to December 09
• Oral defence: up to February' 10

Language of instruction: English

Tuition fees: 9,800 euro
Application fees: 60 euro